The world’s leading telecommunications companies are often branded as monopolies that lack innovation. Telcos have been great at operational efficiency, connectivity and living off of transmission costs.
But in a world beyond telephone poles and basic wireless services, how will telcos modernize, become more agile and monetize new opportunities brought about by 5G, private wireless and a spate of new innovations in infrastructure, cloud, data, artificial intelligence and apps? It has become table stakes for carriers to evolve their hardened, proprietary infrastructure stacks to more open, flexible, cloudlike models. But doing so brings risks that telcos must carefully balance as they strive to deliver consistent quality of service while at the same time moving faster and avoiding disruption.
In this Breaking Analysis and ahead of MWC 2023, we explore the evolution of the telco business and how the industry is in many ways, mimicking a transformation that took place decades ago in enterprise information technology. We’ll model some of the traditional enterprise vendors using Enterprise Technology Research data and investigate how they’re faring in the telecom vertical. And we’ll pose some of the key issues facing the industry this decade.
MWC 2023: not pre-COVID attendance but impressive
First, let’s take a look at what the GSMA has in store for MWC 2023.
GSMA, the host of what used to be called Mobile World Congress, has set the theme for this year’s event as velocity. It has rebranded MWC to reflect the fact that mobile technology is only one part of the story. MWC has become one of the world’s premier tech events highlighting innovations not only in telco, mobile and 5G but the colliding forces of cloud, infrastructure, apps, private network, smart industries, machine intelligence and AI, and more. MWC comprises an enormous ecosystem of service providers, technology companies, and firms from all industries, including sports and entertainment.
As well, the GSMA, along with its venue partner at the Fira Barcelona, have placed a major emphasis on sustainability and public/private partnerships. Virtually every industry will be represented at the event because every industry is affected by the trends and opportunities in the communications space.
GSMA has said it expects 80,000 attendees at this year’s event – not back to 2019 levels but trending in that direction. Attendance by participants from China has historically been very high at the show and obviously the continued travel issues from that region are affecting the overall attendance. But still very strong. Despite these concerns, Huawei Technologies Co. Ltd., the giant Chinese technology company, has the largest presence of any exhibitor at the show.
And finally, GSMA estimates that more than 300 million Euro in economic benefit will result from the event, which takes place at the end of February and early March in Barcelona.
The evolution of the stack: Building the telco cloud
The team from SiliconANGLE theCUBE will be back at MWC this year with a major presence thanks to our anchor sponsor, Dell Technologies Inc., and other supporters of our content program, including EnterpriseWeb LLC, Arrcus Inc., VMware Inc., Snowflake Inc., Cisco Systems Inc., Amazon Web Services Inc. and others.
At the heart of our ongoing research and reporting is the importance of leading carriers evolving their technology stacks. It’s a topic that’s often talked about and one that we observed took place in the 1990s when the vertically integrated IBM Corp. mainframe monopoly gave way to a disintegrated and horizontal industry structure.
In many ways the same thing is happening today in telecommunications, shown on the lefthand side of the above diagram. Historically, telcos have relied on a hardened, integrated and incredibly reliable and secure set of hardware and software services that have been fully vetted, tested, certified and confidently deployed for decades.
And at the top of that stack on the left are the crown jewels, the operational support systems or OSS and the business support systems or BSS. The OSS deals with network management, network operations, service delivery, quality of service, fulfillment assurance and the like. The BSS systems look after the customer-facing elements of the stack such as revenue, order management, product offerings, billing and customer service.
Historically telcos have been strong at operational efficiency and making money off transport and connectivity. But they’ve lacked the innovation in services. They own the pipes and that works well. But others – such as over-the-top or OTT content companies (Netflix, Amazon Prime, Hulu…) or private network providers and increasingly cloud providers – have been able to bypass the telcos to drive innovation and secure customer relationships (and data) directly.
As with enterprise IT, we’re seeing multiple models emerge including an embrace of the public cloud, but more often hybrid models that might selectively tap certain public cloud services but maintaining control of core systems in house.
The horizontal stack is emerging
In the early part of last decade, network function virtualization or NFV was touted by a number of vendors to solve the problem of inflexible telco infrastructure. NFV failed. It turned out to be complicated and too expensive and it got blindsided by the cloud operating model. Carriers were left with the choice of moving their stacks into the public cloud or doing their own time-consuming integration and testing to achieve a more flexible operating model.
The rightmost part of the diagram above conceptualizes where we think the industry is headed. It addresses the trend toward disaggregating key pieces of the stack. And though the similarities to the 1990s in enterprise IT are greater than the differences, there are things that are new. For example, the granularity of hardware infrastructure may not be as high where competition occurred at every layer of the value chain with very little infrastructure integration. That of course changed in the 2010s with converged infrastructure and hyperconverged and software-defined… so that’s different today.
As well, the advent of cloud, containers, microservices and AI… none of these was a major factor in the disintegration of legacy IT. And that probably means that todays disruptors can move even faster than did Intel Corp., Microsoft Corp., Oracle Corp., Cisco and Seagate Technology in the 1990s.
In addition, though many of the products and services will come from traditional enterprise IT names such as Dell, Hewlett Packard Enterprise Co., Cisco, Red Hat, VMware, AWS, Microsoft and Google LLC, the names will also include different suppliers and come from traditional network equipment providers such as Ericsson AB, Huawei and Nokia Corp.. And the partner ecosystem will be more diverse as well with other names such as Wind River Systems Inc., Rakuten Inc. and Dish Network Corp.
Enormous opportunities exist in data too. Telecom companies and their competitors must go beyond telemetry data into more advanced analytics and data monetization. There will also be an entirely new set of apps based on the workloads and use cases ranging from hospitals and sports arenas to race tracks, shipping ports and more. You name it, virtually every vertical will participate in this transformation as the industry evolves its focus toward innovation, agility and open ecosystems.
Tug-of-war: speed versus quality
Remember also that this is not a binary state. There will be greenfield companies disrupting the apple cart, but incumbent telcos will continue to ensure newer systems work with legacy infrastructure and, as we know, that’s not an overnight task. Which makes this all so interesting because of the friction between the need for speed juxtaposed with quality.
As such, telco equipment buyers will benefit from those providers that can help simplify integration with engineered systems, pre-packaged layers of the stack and lab certifications that go beyond reference models and actually guarantee the efficacy of SKUs that include ecosystem components.
How enterprise players fare in telecom sectors
As stated, several traditional enterprise companies are or will be playing in this space. ETR doesn’t have a ton of data on specific telecom equipment and software providers, but it does have some interesting data that we cut for this Breaking Analysis.
Above we show a graphic with some of the names that we’ve followed over the years in Breaking Analysis and how they’re faring specifically within the telco sector.
The Y axis shows Net Score or spending velocity and the horizontal axis shows the presence or pervasiveness in the data set. The table insert in the upper left informs how the dots are plotted. And that red dotted line at 40% indicates a highly elevated level. Below we comment on some of the cohorts and share with you how they’re doing in telecommunications sector relative to their position overall.
Public clouds show greater momentum in telco
Let’s start with the public cloud players. They’re prominent in every industry and an interesting group in telco. On the one hand, they can help telecommunication firms modernize and become more agile by eliminating heavy lifting, data center costs and all the cloud benefits. At the same time, public cloud players are bringing their services to the edge, building out their own global networks and are a disruptive force to traditional telcos. The following summarizes the position of hyperscalers relative to their average Net Score in the ETR data set:
- Azure’s Net Score is basically identical in telco relative to its average;
- AWS’ Net Score is higher in telco by around three percentage points;
- Google Cloud Platform is eight percentage points higher in telco with a 53% Net Score.
So all three hyperscalers have an equal or stronger presence in telco than their average.
Next let’s look at the traditional enterprise hardware and software infrastructure cohort: Dell, Cisco, HPE, Red Hat, VMware, Oracle.
- Dell’s Net Score is 10 percentage points higher in telco than its overall average.;
- Cisco’s Net Score is only slightly higher in telco;
- HPE’s Net Score is actually lower by about nine percentage points; and
- VMware’s Net Score is lower by four percentage points in telco.
Red Hat is interesting. OpenStack, as we’ve previously reported, is popular with telcos wanting to build out their own private cloud and the data shows:
- Red Hat OpenStack’s Net Score is 15 percentage points higher in telco than its overall average;
- Red Hat’s OpenShift, on the other hand, has a Net Score that’s four percentage points lower in telco than its overall average.
Oracle’s spending momentum is somewhat lower in the sector than its average despite the firm having a decent telco business. IBM and Accenture plc are both meaningfully lower in the sector than their average overall.
We’ve also highlighted two data platform players, Snowflake and Databricks Inc.:
- Snowflake’s Net Score is much lower in telco, by about 12 percentage points relative to its very high average Net Score of 62.3% overall. We believe, however, that Snowflake will be player in this space as telcos need to modernize their analytics stack and share data in a governed manner;
- Databricks’ Net Score is also much lower than its average by about 13 points.
Both companies are superglued to the cloud and so their fortunes in telco should follow a similar adoption curve, but based on what we shared above regarding public cloud, there seems to be some catching up to do for these firms. It’s likely because they both play further up the stack and that will take more time.
Key issues to explore at MWC 2023
Let’s close out on what we’re going to be talking about at MWC 2023 on theCUBE and some of the key issues we’ll be unpacking.
We’ve talked about stack disaggregation today, but the key here will be the pace at which it will reach the operational efficiency and reliability of closed stacks. Telcos are engineering-heavy firms and much of their work takes place in the “basements” of their firms. They tend to move slowly and cautiously. Although they understand the importance of agility, telcos will be careful because that’s in their DNA. At the same time, if they don’t move fast enough, they will get hurt.
So that will be a topic of conversation and we’ll be looking for proof points. The other comment we’ll add is around integration. Telcos, because of their conservatism, will benefit from better testing and those firms that can innovate on the testing front with labs and certifications for their ecosystems will be in a better position. Open sometimes means Wild West, so the more players such as Dell, HPE, Cisco, Red Hat and the like that offer integration capabilities out of the box, the faster adoption will go.
OpenRAN and the ecosystem
O-RAN, or open radio access networks, allow operators more easily to mix and match RAN subcomponents from different vendors and innovate faster. O-RAN is an emerging network architecture that enables the use of open technologies from an ecosystem. Over time, almost all RAN will likely be open, but questions remain as to when the industry will be able to deliver the operational efficiency of traditional RAN. Rakuten, for example, is a company with an emphasis on improving the operational efficiency of OpenRAN. Dish Network is also embracing O-RAN but coming at if from more of a service innovation angle. So we’ll test this assertion and investigate where the various models on the spectrum fit.
Cloud as a telco enabler and disruptor
On the one hand, cloud can help drive agility, optionality and innovation for incumbent telcos… but the flip side is it can do the same for startups trying to disrupt. And while some telcos are embracing the cloud, many are being cautious. So that’s going to be an interesting topic of discussion.
Hyperlocal private networks
Private wireless networks, 5G, Wi-Fi 6 and local private networks are being deployed and this trend will accelerate. The importance here is that the use cases will be widely varied. The needs of a hospital will be different than those of a sports venue or a remote drilling site or a concert venue. Private networks will utilize spectrum across a range of frequencies and are beholden to a variety of local laws and licensing restrictions. New technologies and spectrum utilization choices are emerging to facilitate faster adoption. We’ll be probing for the rate this will occur.
Data, AI, ethics, privacy and compliance
As always, we’ll be looking at the data angles. It’s in theCUBE’s DNA to follow the data to understand the opportunities, risks, challenges and technologies that drive data value. Real-time AI inference at the edge and changing data flows will bring new services and monetization opportunities. With the advent of private networks, many firms will be bypassing traditional telecommunications carriers to build these out to gain proprietary access to customer relationships and data.
How will this disrupt industries and incumbents? What risks are involved in terms of ethics, privacy, governance and the like and which players will emerge as winners?
Visit theCUBE at Stand CS 60
The news organization at SiliconANGLE and theCUBE broadcast team will be on location at MWC 2023 at the end of this month with a great set. We’re in the walkway between Halls 4 and 5 right in Congress Square. We have a full schedule with a great lineup, so if you have editorial ideas, news stories, customers that want to share their stories, don’t hesitate to reach out.
See you in person or online.
Keep in touch
Many thanks to Alex Myerson and Ken Shifman on production, podcasts and media workflows for Breaking Analysis. Special thanks to Kristen Martin and Cheryl Knight, who help us keep our community informed and get the word out, and to Rob Hof, our editor in chief at SiliconANGLE.
Also, check out this ETR Tutorial we created, which explains the spending methodology in more detail. Note: ETR is a separate company from Wikibon and SiliconANGLE. If you would like to cite or republish any of the company’s data, or inquire about its services, please contact ETR at firstname.lastname@example.org.
Here’s the full video analysis:
All statements made regarding companies or securities are strictly beliefs, points of view and opinions held by SiliconANGLE Media, Enterprise Technology Research, other guests on theCUBE and guest writers. Such statements are not recommendations by these individuals to buy, sell or hold any security. The content presented does not constitute investment advice and should not be used as the basis for any investment decision. You and only you are responsible for your investment decisions.
Disclosure: Many of the companies cited in Breaking Analysis are sponsors of theCUBE and/or clients of Wikibon. None of these firms or other companies have any editorial control over or advanced viewing of what’s published in Breaking Analysis.